I don't remember that . . .
And neither do most people. Most people do not remember your last post. Most people do not remember the add you placed in Sunday's paper. Most people do not remember much of what you say, write, and show. They don't remember, because you don't make it memorable. You don't make it stick. If they don't remember it, then you can bet your booty, they ain't telling anyone about it. Your message ain't stickin. It is just rolling off, like water off a ducks back. Man, ouch! Wasted time! Wasted money!
Ya wanna cre8 a little buzz, you got to make your message stick. You gotta be sticky like peanut butter on the roof of your mouth, like two sided tape, like Jerry Rice's hands. You got to be sticky!
Knowing this; I got a "Shout Out" today for all of ya'll non stick folks, it is two brothers (literally, they really are brothers) Chip and Dan Heath, (see they are brothers, because you now they ain't "brotha's" with a name like Chip) Chip and Dan are the Authors of Made to Stick: Why Some Ideas Survive and Others Die. Chip and Dan give fantastic 411 on what it takes to keep people talking about you. Yeah, YOU!
Why is being sticky important? If your asking, I'm not feelin ya. It's called top of mind baby. If your message is sticky, it is top of mind, if it is top of mind, people are talking about it, if people are talking about it, more people are hearing about it, if more people are hearing about it, more people are checking you out and if more people are checking you out, well you know what that means! Bam! You got yourself a winner! Being sticky is the high octane fuel of WOM.
My boys Chip and Heath break the sticky stuff into 6 categories:
It almost spells success, pretty cool uh?
Now think about it for a minute. What do you want people to remember? What do you want to be sticky? Is it simple? Is it unexpected, does it catch them by surprise? Seth Godin has a kickin, as only Seth can do, post on why surprise matters. Ya gotta jolt em a little. Is your message concrete? Is it credible, are you being authentic? We have talked about this before. Is it emotional, are you gittin em to think with their hearts? Are you telling stories, come on be a Mr. Rogers ( we love you Fred), tell stories. If ya can't answer all of these questions, then ya ain't sticky, YET! But ya will be. Chip and Dan got ya covered.
Check em out, and stay tuned cause you know me; I will be coming back at ya with a break down of the "sticky stuff", all 6! Now, if I can just get this peanut butter off of the roof of my mouth.