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December 14, 2006

If it were easy . . .

So after yesterdays post I recieved feedback that the 5 T's are difficult.   Now, I had to think about that for a second and doggonit they were right!  WOM and cre8ing buzz is difficult, and the 5 T's aren't easy.  Shucks!  But that is the good news.  Not everyone can do it, and therefore if you learn to, you will have a nice competitive advantage.  That is a good thing. 

Let me see if I can shed some light or help a little.  Let's start with #2, why because I think that is the most important.  It is the meat!  How much time do you spend asking yourself, what would get people talking?  Now, listen to this next piece it is important.  Ask it from their perspective not yours.  All too often, I am guilty at times as well, we think that what gets US jazzed gets everyone jazzed.  Not so fast my friend!  Spend more time asking, how does my target think, what is important to them?  Think about why they would be interested in your topic.  Technologists take note, you can be the biggest offenders.  I have read too many blogs, or been to too many sites where you techies are throwing around more technical mumbo jumbo and clouding a great story of a great product.  Use your topic to create a connection an emotional response.  Apple gets it.  They know why the average joe buy computers, and their new ads are based on good TOPICS underscoring just that.   It is hard, no doubt. 

What is that saying?  If it were easy everybody would be doing it.  The're trying, but boy is there room for improvement.  Go get em tiger!

Oh yea, I will hit 1, 3, 4 and 5 in upcoming blogs, I gotta keep you coming back.


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