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February 07, 2007

How you are better than Yahoo!

. . . and just about every other big company.  So give your self a hand!  CLAP, CLAP, CLAP, . . .  OK enough now.  But it is well deserved.  You are better than Yahoo because you get it.  As a blogger or reader you participate.  My boy Cord Silverstein put up a tight post talking about how Yahoo didn't respond to his suggestions on improving their mail beta.  They asked for suggestions yet didn't respond.  It kinda reminds me of those old-school suggestion boxes with the little key lock on em.  Remember?  Now, I ain't here to rip on Yahoo.  They actually responded to the post in comments. However; too late, damage done!  This is not a new thing.  The big boys can learn from ya'll.  With all of the resources they have, you would think they get with the program and participate in the discussions.  As my boy Andy Sernovitz says, Jump In and join the conversation.  This is how you work WOM to the max.   I just can't wrap my head around it.  Why they, or any company, can't participate and Jump In, Yahoo especially, mmm.  I guess this is what goes down when you have a market cap of 39 billion. 

Listen, my point is rather simple and straight forward.  It seems to always take the establishment a little longer to get with the program and this one is no different.  You bloggers, your beautiful people! I know most of you have jobs, families, life stuff to contend with YET, ya never fail with the love you give to other bloggers. Ya'll participate, ya'll jump in!

Wouldn't it be nice if the people that take our money would get that.  If you're gonna ask our opinion, acknowledge it.  If ya gonna make a change, ask what we think.  If ya don't like something were doing, let us know politely (see the lactivist ), don't be a bully.  There is no better way and there has never been a better time to get closer to your customers; so do it. 

There is a prize in that there box!  Yahoo!


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Cord Silverstein


Thanks for the love my brother, it is much appreciated. Just to give you an update, if you go back to the same post, you will see that I got a Yahoo Mail rep to comment on my story. It's a start. Thanks again!

Melissa R. Garrett

Sounds like the problems I am having with Technorati right now. I've contacted them twice regarding technical problems, and they have YET to respond. Whatever happened to the most important rule of customer service - always let your customer know you're working on it.

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